Today, digital marketing is a well-known industry. A digital marketer should be able to impress and dominate the competition so that their ad campaigns run smoothly and they can present a new creative idea to their clients or customers. A good PC or MAC for digital marketing is the basic requirement to keep the good work going.
Everyone who uses personal electronics has at some point wondered which operating system they should use, and the debate between PC and Mac permeates nearly every aspect of business and technology. In these debates, factors such as ease of use, functionality, compatibility, price, product longevity, and overall look and feel are taken into consideration.
We could debate for hours about who is the best in each of these categories, but here we are going to discuss MAC vs PC for digital marketing particularly. Given below are some points to consider in making a choice.
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Security.
If you’re more concerned about data security, macs are more secure than Windows computers as there are fewer devices to test the software. For this reason, Macs tend to be more secure than Windows computers because the vast majority of computers in the world are Windows-based so hackers tend to focus on the greater audience to approach.
Customization.
From the point of view of affordability, PC shoppers have a wide range of choices, which can be narrowed down by price, size, and capability preferences. Compared to the PC market, Apple offers a much smaller selection of options in a much tighter price range.
Having a variety of brands in a single PC setup may be an advantage, as it allows for greater customization of the PC’s hardware and software. You can add a second internal hard drive or graphics card to your PC, for example. Additionally, you can connect a variety of screens from different manufacturers to a single CPU.
A second external hard drive can also be purchased to create and store backups of your data. Plug the EHD into any other Windows device and you can access or edit the files on the EHD. A Mac EHD is also available, but you can only access the files from an Apple computer once you have it. This EHD must be converted before it can be used on a Windows computer.
Ease of Use.
In general, Mac products are well-known for being user-friendly. The Mac OS operating system has a fluidity and intuitive feel to it that makes it appealing to many users. It’s often said that navigating the Mac operating system is more logical than using a PC.
User-friendliness is a major factor in the difference when choosing the best laptop for marketing professionals. How quickly and easily a user can figure out how to accomplish a task. Mac OS is generally easier to learn. Even Microsoft’s new Windows 7 operating system mimics Apple’s simple layout to provide a similar experience.
Affordability.
There’s no way around this, as it’s probably the biggest advantage PCs have over Macs. PCs are significantly less expensive than Macs. For price-conscious shoppers, PC products will offer lower-end specs. As a result, some PC products will be half the price of a Mac’s cheapest model.
Unlike Microsoft, Apple’s strategy has been to build and sell high-end computers that are built to last. This premium pricing, in my opinion, makes Apple’s products more desirable.
The main advantage of a non-Apple computer for business is that it costs less than $500. It is possible to purchase a Windows laptop starting at just 99 dollars. Buying several PCs or laptops for your business on a tight budget may make Windows a better option.
Designing tools.
You can easily create digital marketing materials using the tools available on the Mac. Apple Motion and Final Cut Pro are far superior to any free Windows editing software. Adobe Creative Suite compatibility means users won’t have to worry about missing out on essential tools of the trade. In addition, Mac makes it easier to connect multiple devices and share files across the Cloud with other users. Digital marketers can use Airdrop to quickly access and collaborate on projects.
Device Integration.
Apple users may want to stick with Macs at work if you and your team are among them. In this way, you can streamline the integration of all iOS devices. Best of all, iPhones and iPads can easily be synced with iMacs and MacBooks.
Through the integration of Mac products, the work flow across all Apple devices is streamlined and easier to manage. If you want to Airdrop images or files from your laptop to your coworkers or AirPlay presentations to large screens, you only need to do one thing: Airdrop.
With Macs, you can download/save images and files with a click, drag, and drop. Slightly better than the right-click options on PCs, but a huge timesaver and an enormous step forward in file management!
SEO friendly.
Before a few years ago, PC products would have had the upper hand when it came to SEO and marketing tools. This was especially true for programs that could be downloaded, as opposed to cloud-based applications. Paid tools such as SEMrush, Moz Pro and Serpstat are now the best tools available for Windows and Mac OS X users alike. Here you can compare the best SEO software on the market. There are no differences between Mac and PC products when it comes to marketing software.
Podcasting.
Macs are the most popular choice among podcasters and audio producers in marketing circles. An internal microphone and GarageBand are pre-installed on Macs. The most popular software for PCs is Audacity, which can be downloaded from the Internet. GarageBand is typically easier to use and learn than Audacity, according to the Innovation and Impact Podcast.
Best Mac OS devices for digital marketing.
Mac mini

It is a good idea to consider the Mac Mini if you already own a keyboard, mouse and monitor (the Mac mini does not come with the monitor, mouse, or keyboard). Consequently, a Mac mini can edit 720p video with ease but struggles with 1080i. You can choose from three different Mac Minis each with a different price. If you can afford to spend a little more money, you may find that it is worth it.
- Apple-designed M1 chip for a giant leap in CPU, GPU, and machine learning performance
- 8-core CPU packs up to 3x faster performance to fly through workflows quicker than ever*
- 8-core GPU with up to 6x faster graphics for graphics-intensive apps and games*
- 16-core Neural Engine for advanced machine learning
MACBOOK PRO 13

MacBook Pro 13-inch is Apple’s most anticipated notebook in a long time (M1, 2020). It’s one of the best laptops for presentations on the market right now! It has a long battery life and performed well in our initial tests. That the old design is still being used, it’s a shame.
- Apple-designed M1 chip for a giant leap in CPU, GPU, and machine learning performance
- Get more done with up to 20 hours of battery life, the longest ever in a Mac
- 8-core CPU delivers up to 2.8x faster performance to fly through workflows quicker than ever
- 8-core GPU with up to 5x faster graphics for graphics-intensive apps and games
iMac

New features include a 1080p webcam, matte-finish screen option, and faster CPU and GPU options for the Apple iMac 27-inch. It’s still one of the best all-in-one computers for prosumers and those who work from home.
- SUPERCHARGED BY M1 — M1 delivers exceptional performance for all you do on your iMac desktop....
- FITS PERFECTLY INTO YOUR LIFE — The all-in-one desktop design is strikingly thin and available in...
- SIMPLY COMPATIBLE — All your go-to apps run lightning fast — including Microsoft 365, Adobe...
- CINEMATIC DISPLAY — The 24-inch 4.5K Retina display features 500 nits of brightness and support...
Best PC devices for digital marketing.
ACER PREDATOR HELIOS 300

The Helios 300’s introduction is notable among digital laptops because of its price. It is a great choice if you’re looking for Mac or PC for graphic designing. A PC with a 1920×1,080-pixel resolution and a quality setting of tall can handle around 60 cases per second on current recreations. Battlefield V and Far Cry 5 looked stunning on the Xbox One X.
- 9th Generation Intel Core i7-9750H 6-Core Processor (Upto 4. 5 gramHz) with Windows 10 Home 64 Bit
- NVIDIA GeForce GTX 1660 Ti Graphics with 6 GB of dedicated GDDR6 VRAM
- 15. 6" Full HD (1920 x 1080) Widescreen LED-backlit IPS display (144Hz Refresh Rate, 3ms Overdrive...
- 16 GB DDR4 2666MHz Memory, 512GB PCIe NVMe SSD (2 x PCIe M. 2 Slots | 1 Slot Open for Easy Upgrades)...
CHUWI Herobook Pro

One of the best options for digital marketing on PC is Chuwi Hero Book Pro. For those on a budget, the Hero book is ideal for surfing the web, sorting messages, and watching videos. Some of the flaws are made up for by a practical design, a large screen, and a decent battery life.
ASUS VIVOBOOK 15

As the leading low-cost laptop for digital marketing, the VivoBook 15 is a great option. The Asus VivoBook 15 is your best bet if you’re not picky about high-end laptops but need the best laptop for digital marketing. VivoBook 15’s small footprint makes it one of the most versatile 15-inch laptops on the market, and its powerful Intel Core i7 processor ensures that it can handle everything but heavy gaming.
- Bold and expressive icicle gold metal finish
- Intel Core i5-8265u Processor (6M Cache, up to 3. 9 GHz)
- 15. 6” FHD wide view display with NanoEdge bezel
- 8GB DDR4 RAM & 256GB M. 2 SSD
ACER ASPIRE 7

In terms of family use, the Aspire 7 Series laptop is a dream come true. You can bring it to class in a rucksack because it has a 15.6-inch Full HD screen, strong performance, and the latest modern WiFi technology. All the features you need to quickly browse the web, manage your finances and do some schoolwork are included in this budget-friendly laptop.
- 9th Generation Intel Core i7-9750h 6-Core Processor (Up to 4. 5GHz)
- NVidia GeForce GTX 1050 with 3 GB of dedicated GDDR5 VRAM
- 15. 6" Full HD (1920 x 1080) widescreen LED-backlit IPS display
- 16GB DDR4 2400MHz Memory & 512GB PCIe NVMe SSD
How a Mac and a PC differ one another.
All Mac hardware and software comes from Apple, which is the most significant difference between Macs and PCs. Computer hardware is developed and built by Apple. The company does all of the research, testing, implementing, and building itself. As well as all pre-installed software and applications.
As for the PC itself, both the hardware and software are made by different companies. For starters, PC components can come from a variety of manufacturers, including Acer, Asus, Dell, HP, and Lenovo. On top of that, a PC’s operating system can be either Windows or Linux based.
Final words.
The ultimate guide to choosing the best PC or MAC for digital marketing! You should weigh the pros and cons of Mac and PC before deciding. Most importantly, be sure to take into account your team’s learning curve and individual needs.
Last update on 2023-01-19 / Affiliate links / Images from Amazon Product Advertising API